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>Hire Nevada National Advertising for Effective Business Exposure
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"Why The USP Doesn't Work Anymore & What To Do Instead" Marketing Articles | July 1 Sam Darnold Jersey , 2004
Word Count: 680Character Width: 60Resource Box: Choice of 2==========================================================="Why The USP Doesn't Work Anymore & What To Do Instead" - by "Dangerous" Debbie Je...


Word Count: 680
Character Width: 60
Resource Box: Choice of 2

===========================================================

"Why The USP Doesn't Work Anymore & What To Do Instead"

- by "Dangerous" Debbie Jenkins

(c) Debbie Jenkins. All Rights Reserved.
http:www.debbiejenkins

===========================================================

The USP (Unique Selling Proposition) is based on the
assumption that if you can't be better than the competition
then being different will usually suffice.

It is true that most businesses scrape by in the midst of
mediocrity. The bosses of these firms see an industry or
profession that looks lucrative and join the ranks in a 'me
too, I'd like some of that action', kind of way. If there's
enough of a market for what they do then they'll pick up the
odd client and eke out an existence without having to think
or work very hard on their brand.

Most of these companies make up the headlines of casualties
when the market they're in gets tough and only the
outstanding or well-positioned firms stay safe.

So Le'Veon Bell Jersey , the USP, in principle, enables the enlightened business
owner to rise above the ranks and be noticed. This is
usually achieved by:
- High Value Promises
- Guarantees
- Under Promising and Over Delivering
- Finding An Under-serviced Niche

I applaud and support this way of thinking and believe that
high value promises C.J. Mosley Jersey , guarantees and aiming to delight
clients are all important. I actually believe that these
things should be the baseline for any business.

So the notion of a USP is fantastic. There's just one tiny
flaw...

Finding your USP can be like the quest for the proverbial
Holy Grail. You could end up spending inordinate amounts of
money on research, productservice development and branding
without ever really attaining a true USP. The quest to find
'unique' when 'relevant', 'outstanding' and 'decisive' are
just as good can be frustrating and wasteful.

I've seen people stumble upon some really great propositions
for their brand that would have worked like a dream Curtis Martin Jersey , but
then dismiss them because they're not "unique" enough.

Some of the problems with USPs:

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